Over Christmas I had my first beer in a very long time – not an alcoholic one, but a new Heineken Zero, one of the latest new non-alcoholic drinks that are now on the market. It tasted like I remember a Heineken tasting, and certainly not like the old non-alcoholic beers of old, like Kaliber, which must have been the only non-alcoholic beer on the shelf when I was giving up. But, like everything the technology has moved on and the taste is now very similar to the original thing, except with this, there is no alcohol.
With no desire now to ever go back to drinking alcohol, I reasoned that drinking this for me was fine, but not everyone might see it that way. Years ago, I wrote a post about the question, ‘is it safe to drink non-acoholic drinks?‘ – and the mood in all the comments received was that it was down to the individual as to whether or not it is too much of a trigger to get you drinking again. Others were happy to have the alternative.
My go to drink when giving up was tonic water or soda water and ice and lemon, that way it looked like a gin tonic. Disguising what I was drinking helped throw off my drinking buddies and for the most part they didn’t notice. If this beer was around then, then I’d have drunk this for sure, as it is actually a nice drink to have and you don’t draw attention (if that’s important to you – perhaps in the early days). Giving up drinking takes a lot of effort, if not because whilst you may want to give up, your drinking buddies may not have your interests at heart and actually prefer to you to carry on drinking beer.
Which is probably the main reason why it took so many years for me to actually give up. I knew early one in my 20s that drinking didn’t suit me, but it wasn’t till my mid-30s that I actually managed to break free.
So I’m happy to read in the papers and articles online that suggest that globally, the number of people drinking (in particular younger people) is dropping and the demand for non-alcoholic drinks is rising. I imagine that there is a shift towards a healthier lifestyle and this fits the bill. Here’s an article from CNBC that talks about the new range of beer introduced by Heineken and the reasons behind it. Young people it seems are moving away from the drinking culture of wanting to go out with the sole purpose of getting drunk. At least, this is how the culture was in my 20s here in the UK.
A rise in non-alcoholic drinks is a great thing for us who abstain or want to abstain. Having more choice at the bar is welcome. I’d have been a fan early on, as it helps you to continue enjoying nights out, without screaming that you’re not one of the lads. As far as I can tell, it’s a bit like people switching from smoking cigarettes to vaping e-cigarettes.
But, drinking non-alcoholic drinks isn’t for everyone. Some argue that the taste would get them back on to the real thing. Perhaps, but for me not so. I’ve not really had much interest in drinking non-alcoholic drinks up to now. Normally I’d drink tonic, or soft drinks, but steer away from anything else partly because of the taste, but now that has been improved, then I think I would see myself drinking these sorts of beers more often.
Certainly, if I go to a party, I’d take a 4-pack of these and not feel out of place at all. I think I’m in the camp now that likes to have an alternative.
I’m interested to know from you, what you think on this. Do you think it’s ok to switch or would you feel drawn back to drinking alcohol? Please write your comments on this and join the conversation.